Everyday Applications of Data Analytics

 

What is Data Analytics?

Data analytics is the process of looking at raw data in the hopes of finding the patterns or trends which could be used to create useful data in order to draw conclusions and make a well-informed decision.

The rise of an information-driven society has led to data analytics becoming an increasingly popular area of research. Every discussion nowadays involves how much information is available for a particular subject. Being able to access analyzed information and data in real-time has become an integral part of our lives but also determines the way society operates in general. Data analytics are everything that we see around us. If the traffic light turns red and goes through a green signal, it is the outcome of a data analytics process. Presenting figures on the number of people who were vaccinated for Covid-19 is a data analysis process. The number of people who have been killed by Mass shootings shifts in demographics and patterns of voting, as well as the amount of time that is spent using social network sites, all of these are the results of an analysis process. Data analytics is usually presented as a complex procedure that involves figures, statistics, diagrams, graphs, and diagrams; however, the reality is that it is the same simplicity as the color red to indicate danger or green for security. If data analytics are, in some instances, a complicated process and at other times a simple analysis, who is qualified to be termed an analyst of data?

Who is a Data Analyst?

Technically speaking, any intelligent living thing could be classified as an analyst in data when it is able to analyze the raw data, recognize patterns and patterns, and then use the data to create useful data that can be used to draw conclusions and make educated choices. Humans are naturally born data analysts. When a newborn baby is born, and it opens its eyes for the first time motion of the eyes is notably different from adults. This is due to the fact that infants are picking up lots of raw information, analyzing patterns in it, and then using it to generate useful information and take action on it. The more information the baby accumulates, it utilizes to make a pattern of what the food source security, comfort, and protection appears and is able to determine the mother.

In accordance with the standard definitions, any person who is able to analyze data may be classified as a data analyst. To be able to be classified as an analyst, there are certain prerequisites that must be fulfilled. Basketball and football are played by anybody in public spaces. However, those who play on the streets are not classified as footballers or basketball players in the event that they are playing those sports in accordance with widely accepted standards, policies, clothing equipment, and location. To be able to call yourself a data analyst, you must meet the required qualifications, employ the right techniques and methods for data analysis and then present the data in accordance with the established guidelines for data analysis. Data analytics covers a broad subject of study. Over the course of a 24-hour day, people consume various kinds of information and data. This means that various types of analytics based on data are necessary to help us navigate through our lives.

Types of Data Analytics

There are generally four types and stages of data analytics.

·         - Descriptive Analytics

·         - Diagnostic Analytics

·         - Predictive Analytics

·         - Prescriptive Analytics

Descriptive Analytics

This is the kind of data analytics that requires the creation of information using historical data. It uses events from the past to find certain patterns in the raw data. It then utilizes the patterns to generate an image of the useful data. It is similar to recognizing your roommate within a crowd of people. If you glance at your roommate's name, your experiences and previous events can assist you in visualizing your friend from the crowd of strangers. Based on the information you have that you have gathered, you invite your roommate to join you on your drinking excursion.

This is typically the first step and the most basic type of data analytics. It also creates the foundation for the other kinds of analytics that can be applied later on. Descriptive analytics is represented visually through chart charts such as pie graphs, bars, charts, table graphs, or line graphs. They show the events that have occurred. In the business world, these events could be the number of sales per week or the amount of revenue that was made in the first quarter. Social media sites could include the number of people who comment, share, or share on a specific post or video.

Diagnostic Analytics

Diagnostic analytics is a specialized type of data analytics that relies on the data that has been obtained following a descriptive analysis completed. Diagnostic analytics attempts to clarify the reason for an event. After a night out, along with your roommate, discover that your friend vomited throughout the apartment in the morning. By using diagnostic analysis, you will determine the connection between both events in a way that concludes it was the alcohol consumption that caused the early morning vomiting.

This is generally the next stage of analytics and depends on the data that is generated in the descriptive analysis phase. Diagnostic analysis is the process of providing information about the reason the reasons for an event. This process involves analyzing the details and identifying patterns as well as relationships. An effective tool in this stage is correlation analysis, which seeks to discover connections that are present in the data or data. The company's sales growth could be linked to lower prices in the same time period. A popular television show could be linked to an increase in the number of new subscribers signing up to streaming services. If a mass shooting takes place in the media, they will employ analysis of diagnostics to understand the motives of the shooter. If the number of cases of covid-19 is declining, does this suggest that the vaccines are working? Do you see a connection between the two? Diagnostic analytics seeks to answer these questions. It is actually a mix of diagnostic and descriptive analytics.


Prescriptive Analytics


The Prescriptive Analytics stage is the third step in data analytics. This stage defines what needs to take place with data and data gathered during the initial three phases of data analytics. The accuracy of data produced at this point depends on the accuracy and the quality of the data gathered during the previous stages. 

If you've correctly identified that each time you go for a drink with your roommate, you vomit all over your flat the next day. The last step is to decide how you will take into account that data. Do you intend to end your drinks along with your partner? Are you planning to counsel your roommate to cut down on the number of glasses consumed? Do you think the drinking habit is worth it? Do you think the constant smell of vomit in the bathroom is acceptable? This is the point at which you make use of all the information that you have gathered from the earlier phases of analysis to make an informed choice.

This stage is the most advanced, involving analyzing graphs, performing experiments, and machine learning. It is by far the most important component of data analytics as the data generated is crucial to making decisions, formulating policies, as well as the creation of goals and creating goals. Suppose the government decides to institute lockdowns in order to limit transmission of the virus. The decision is made during this phase of analysis. If a streaming service decides to end a TV show, it is at this point that the decisions are taken.

The World of Data Analytics


Data analytics is not as difficult as most people believe. It's a commonplace behavior that we all engage in without even realizing it. The instruments we choose to employ are the intricacies of data analytics. You're doing a data analytics procedure if you detect dark clouds and correctly anticipate a major storm. Data analytics is also used when a meteorologist utilizes satellites to properly anticipate a severe storm. Data analytics is the act of condensing large volumes of data and presenting it in a meaningful and understandable manner. It helps us understand the world we live in by simplifying the facts and information we see around us.

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